Although developing a strength-based, positive organizational culture (i.e., organizational identity) is the key to any agency's success, it's a process not often undertaken. Though many organizations have a mission, vision, and values statement, these are often times written on paper and not lived by those who work there. In order to be truly successful and consistently hire, promote and retain the best talent, you must live from a unified organizational identity. This workshop will teach participants why a lack of identity is plaguing many agencies and how this missing piece is hindering all aspects of the organization including: effective employee selection, evaluations, communication and conflict resolution, use of sick/leave time, strategic growth, ethical decision making, promotional processes, and employee development. We will explore how to begin identity exploration, the importance of employee feedback in establishing an identity, and how to effectively market your identity internally and externally to attract and keep the right employees. Finally, we will discuss how the creating and living from an organizational identity will eliminate the majority of problems in your office.